What is NDR? Why NDR action is important?

What is NDR? Why NDR action is important?

NDR stands for Non delivery reports. it refers to the record of shipments that could not be delivered to the customer for various reasons such as:
  1. Customer not available at the delivery location.
  2. Incorrect or incomplete address/pincode.
  3. Invalid or unreachable contact number.
  4. Customer refusal to accept the shipment.
  5. Other delivery-related issues reported by the courier partner.
Why NDR action is important?

NDR action is essential as it facilitates the prompt resolution of delivery challenges, mitigates potential losses, and builds greater customer trust in the seller’s service.

Who is responsible for taking NDR action – the courier or the seller?

While the courier is responsible for reporting the delivery failure by generating an NDR (Non-Delivery Report), the seller/shipper is responsible for taking NDR action.
  1. The courier’s role is to provide the reason for non-delivery (e.g., customer unavailable, incorrect address, wrong contact number, refusal, etc.).
  2. The seller’s role is to review the NDR, update or correct customer details, communicate with the buyer if needed, and instruct the courier on the next step (e.g., reattempt delivery, update information, or return to origin).
How many reattempts are allowed after an NDR is raised?

Most courier partners allow 1–3 reattempts. If delivery is still unsuccessful, the shipment may be returned to the origin (RTO). Prompt action helps avoid unnecessary returns.

What happens if NDR action is not taken?

If no action is taken, the shipment may remain undelivered, potentially leading to RTO, additional logistics costs, and poor customer experience.


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